Looking at the first Teen Vogue:
Denotation: a blonde haired girl wearing a hat and a brown
t-shirt. The location of photo looks to be outside near greens/trees. The icon
of the girl is surrounded in symbols in this case text.
Connotation: The icon of the girl looks happy, stylish, independent,
young, fresh, classy, fashionable.
Anchorage: the text such as 'style' and ' tomboy mix' all
refers to fashion and style which limits the audience connotations to word
related to fashion and clothing.
Second Teen Vogue Cover:
Denotation: Brown haired young male wearing a grey jacket
and a white top, posing holding a striped scarf. The icon of the male again is
surrounded in symbols (text).
Connotations: confident, boy next door polish, gentleman,
smooth, attractive, stylish, likeable, independent, innocent, fun.
Anchorage: Again the magazine producers have used the word
'Style' and have used the phrase ' to cool for school' which restricts the
readers connotations to stylish, independent, smooth, attractive confident with
a hint of arrogance.
Comparing Teen Vogue:
Both magazine covers have simple cover scheme keeping it
clean and not looking overloaded to the reader. However the first magazine
cover colour scheme includes majority pastel colours with the vibrant red which
represents the Autumn months ( when the magazine was published). In contrast
the second magazine cover compromises mostly of vibrant and bold colours, fuchsia
yellows and reds.
The producers have taken a different approach with each magazine
cover. With the first magazine they have gone with the female icon and the idea
that the audience desire to be like her/ be her. However in the second magazine
cover they have decided to go with the idea of the desired male that the
audience wants/lust and this ties in with the brighter and vibrant colour
scheme as it more of the typical girly colours and gives connotations of the
giddy females behavior.
Looking at the mast line and comparing it to Vogue magazine
the editors have decided to keep the signature serif font in the Teen Vogue
magazine, acknowledging the magazine is still up market and class still
remains.
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